From The Backpack of Amie Huebner

Inspiration & Technology: My Thoughts On Designing Better Businesses

From The Backpack of Amie Huebner

Behind Closed Doors

Client Stories & Successful Results From Creative Collaboration

Behind Closed Doors

From The Backpack of Corinne Ables

Stories & Lessons Learned : Marketing and Entreprenuership

From The Backpack of Corinne Ables

Entrepreneurship is a journey and we are road warriors! Follow our adventures through the Teahouse Creatives blog. A home to our professional and personal treks in life.

 From market trends, helpful advice, client accomplishments, free design resources, to our personal photography - here to there, Corinne and Amie wish to share it all with you. Sign up to receive our blog posts in your inbox or swing by anytime!

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I work with small businesses every day to provide guidance and wave my magical pen to create their web and print assets look professional and help increase sales. If there’s one thing I’ve learned over the years, it’s that images you use in your design can do two things: 1) enhance the user experience and educate 2) disrupt it. A photo is a key element in visual communication and all the design and marketing talent you hire to create your brand message will do no good on your customer’s purchase decision if you use the wrong photography.

Businessman in wheat field with briefcase and balloons

This guy is definitely happy, but the context of this stock photo is also a wee bit strange. (Source: Hubspot)

How many business sites have you visited that use the same humdrum photo of “business professionals” looking “happy” sitting in a “business meeting” or that generic shot of two suits “shaking hands”? Stock photography sites have come a long way, but let me warn you – these sites are still full of bad and generic concepts.

The changes being made by every major social media network – Instagram, Facebook, Twitter and the shift to responsive design all emphasize the power effective photography and imagery have on the performance of posts and clicks and how people read a web page. Think about the power a great photo can have on the senses, feeling, and emotion of a viewer.

  • Content with relevant images gets 94% more views than content without relevant images.
  • 46% of marketers say photography is critical to their current marketing and storytelling strategies.
    (Source: Hubspot)

So what to do when you are a small business with a limited budget?

  • One idea is to invest in a library of photography that you can easily repurpose for various uses. Start small and build your library as your budget grows. Having a library that designers can work with will save on their production time and your wallet.
  • Use natural light photography. It can be much easier and less expensive to produce as you need less equipment. Also, the look of the natural light might work better for your brand. It also gives a photo a very personal and creative touch.
  • Work with a local photographer. Usually, local photographers are willing to help out small businesses and you do not have to pay travel expenses.
  • If you are under time constraints or a start-up with tight purse strings, the video below contains some GREAT tips for DIY Product Photography. This is when you need a basic product still shot. You can also purchase a basic lighting kit online or at your local photography store.

 

Corinne Ables, Teahouse CreativesWisps of light, stringy clouds are scattered across the blue Israeli sky. The sun is permeating the dry earth with a perfect heat. It is only early May and I can sense the engulfing heat of summer just around the bend along with the end of another season: spring.

Each season is my last here in Israel as my husband and I only have an 11-month tour here (just a few more to go). The brevity of my time here has pushed me to absorb as much as possible. The threat of that plane ride back to the U.S. brings a pressure and awareness that our life is to live today, as fully as possible.

I am not a still person; I am an Entrepreneur. Maybe you can relate? I like to build things. I like to grow things. And while living in various states throughout the U.S. and now in a new country, that desire to build and grow has only intensified.

My perspective has widened, my understanding of human nature has matured. I have seen firsthand, how vital small businesses are to our society worldwide.

It is an honor to share my experiences and ever-growing opinions with you. I share in anticipation of learning from you as well, whether you’re another traveler, entrepreneur, or marketing mind.

As one season comes to an end, we begin another – just keep your mind wide open.

Customers only remember 10% of what you’re impressing upon them. That tells us something, doesn’t it? Our attention spans pave the way for memory and we are bored.

Habituatization kills our memory, yet we like to see and hear what we’re used to. Although we are creatures of habit, our memories do not thrive within that comfort zone.

pig_on_a_cloudAs I was sitting on an airplane recently, an announcement for a “very special offer” from the airline’s partner was pitched over the loudspeaker. Then, a well-trained hostess came down the aisles answering questions – with handouts to boot! I have sat in similar airplane seats and have heard the same safety brief about how to fasten my seatbelt dozens of times, but you better believe this novel sales technique caught my attention. While I was not thrilled, I paid attention.

Grasp your customers’ comfort zone and challenge it! Surprise them. Identify what factors need to stay the same and switch up the rest.

Next time you’re planning your message, remember that leaving an impression takes more than just teaching people how to fasten their seatbelts.

MOAA: On The MoveAmie was featured along with two other military spouses in the article, “On The Move”. The article focused on spouses who are making it work in the #millife – growing their businesses and advancing their careers alongside their spouses in uniform. This article was featured in response to a national study by the Military Officers Association of America (MOAA) and the Institute for Veterans and Military Families at Syracuse University (IVMF) focused on military spouse employment. The infographic linked below shows the great challenges many military spouses face and yet, Amie and Corinne are making it work! Read more at http://vets.syr.edu/research/research-highlights/milspouse-survey/#OcDT6uqrU4qdZ8vM.99.

We are extremely grateful to MOAA for highlighting Amie! We send our support and encouragement to all the other hardworking spouses out there carving their professional paths!

>> View and download the MilSpouse Employment Infographic.

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